There is a fascinating truth about the Startup CEOs and Entrepreneurs behind Mega Star companies.
It looks like an end result and of course it is. But now try thinking of it as a method. A #1 strategy they use to turn an idea or product into a Mega Star Product, instead of ending up as yet another hopefull venture that went nowhere.
The CEOs behind Mega Star Products slam the door on our competing choice. There's a way they create the product that turns our world upside down. That exercise makes what we were using ... a lesser choice. We turn our backs on it and never look back.
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